4min chapter

Decoder with Nilay Patel cover image

‘The Goliath is Amazon’: after 100 years, Barnes & Noble wants to go back to its indie roots

Decoder with Nilay Patel

CHAPTER

Amazon and the Scale of a Barnes and Noble

Kendall: Amazon is a very effective bookseller, but you have to know what you want to buy. He says publishers are slowly realizing that actually if you want to move beyond the brand names of the past, you're going to need to find a way to promote them. Kendall: A bookstore is precisely the place that does that where you pick up the book that you never thought you would want to read and might read.

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