291 - Ask Me Anything with Chris Walker: Episode 3 |Demand Gen Live S2 x81
GTM Live
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Dark Social vs Dark Funnel
Dark social and dark funnel are very different. If you only do one, if you like, only going after people that are in ten channels to capture demand, you're missing out on most of the market. Using paid ads, is the distributions, not the strategy. It's how you're using the ads is the strategy that makes it demangen versus legen.
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