4min chapter

Acquired cover image

Nike

Acquired

CHAPTER

The Origins of Blue Ribbon Sports

Nike co-founder Bill Bowerman was a legendary figure in addition to being Nike's co-founder along with Phil Knight. He coached the first American sub four minute Mylers and ended up coaching several Olympic teams. A few years into Bowerman's tenure as head coach, he recruits a pretty talented middle distance runner, freshman from Portland nearby,. One book called swoosh is written by one JB Strasser and her sister Laurie Beckland.

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