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How to Build a Cult Brand
The average cart abandonment is 69% actually nearly 70%. And that's what it was aiming to close to now. The thing that I think is just phenomenal about Amazon is the one click prime. So super good pitch. They had a great problem that they were solving. A great story. It solves a real problem. But why we easy to see that this would not be a successful outcome? Like why did we lie to ourselves?