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Marketing web3: Audience, Community, More

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How to Measure ROI and Metrics in Web Three

I'm hearing a couple of really resonant themes like it might depend on the phase of the project, about the time we're in. But I'm also hearing you both say in terms of for your marketing effort to be able to measure that ROI. So early on, there are obviously both quantitative and qualitative metrics. Are great people buying into your community? Are they participating? And that may be more important in the long term than the prices day over day.

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