3min chapter

Nir And Far: Business, Behaviour and the Brain cover image

4 Ways to Use Psychology to Win Your Competition’s Customers - Nir and Far

Nir And Far: Business, Behaviour and the Brain

CHAPTER

Four Ways to Use Psychology to Change Customer Habits

The right strategy can crowbar the competitions user habits, giving you a chance to win them over. Research shows about half of what we do day in and day out is driven by these impulsive behaviors. Consider just about any product you find yourself using without thinking, and you'll find a hook. Here are four ways fledgling products can win over users from the competition.

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