Is Your Negotiation a Success or a Failure?

In 2004, Al Qaeda was chopping people's heads off on video. And then of course Al Jazeera goes on to become a legitimate news source. So we caught on to that that the murdering people publicly was for recruiting and for fundraising. We changed the narrative to this being an act of terrorism to simply being a crime. The first time we managed to successfully do that was the murder of an American citizen in Saudi Arabia. His widow spoke on behalf of our husband to save his life but in a very respectful way. She pointed out that we've been guests here in Saudi and we're not your enemy. At the time Al Qaeda was pointing their fingers at enemies and the indisputable truth was we