The New Garde with Alyssa Vingan cover image

The Price Ain't Right (w/ Amanda Mull)

The New Garde with Alyssa Vingan

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The Rise of Dupe Culture

This chapter explores the emergence of dupe culture among young consumers in response to luxury brand pricing, particularly influenced by social media platforms like TikTok. It discusses the implications for both consumers and luxury brands as high-quality imitations gain traction in the fashion industry.

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