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16min chapter
#177: Chris Hutchins – A master of podcast growth and building relationships.
Creator Science
Paid Acquisition and Podcast Experiments
This chapter explores the use of paid acquisition for podcasts and the varying costs associated with acquiring new listeners. It discusses the importance of conducting experiments to optimize podcast packaging and the effectiveness of platforms like Castbox and Player FM for paid advertising. The chapter also touches on the issue of unethical practices in the industry and the potential for using a different RSS feed to track user interactions.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode