11min chapter

How I Built This with Guy Raz cover image

Uncle Nearest Premium Whiskey: Fawn Weaver (2021)

How I Built This with Guy Raz

CHAPTER

Legacy in a Bottle

Exploring the journey of preserving the legacy of Nearest Green, an African American master distiller, through the creation of a commemorative whiskey bottle. The chapter delves into the challenges of launching a new whiskey brand, including financial obstacles, navigating industry regulations, and the competitive landscape dominated by major multinational brands. It narrates the serendipitous events and personal connections that led to the decision and the surprising reaction received from a major whiskey company president.

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