Subscription Economy - What Are the Elements of a Good Story?

Every employee is at the company because they believe in the subscription economy. The story has to evolve overtime, right? In in the tag line, the 30 word, the hundred word, the book, they all have to line up. But when they do, everyone gets it, then then then all starts to make sense, right? An and if you're telling the story in a way that resignates with us as people, than then i it wante of being easy to absorb and easy, easy, easy to propagate.