Jim Kalbach on Jobs to Be Done
The Informed Life
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The Pragmatism of Jobs to Be Done
I heartily endorse the book and your work. And it's part of why I find the concept of jobs to be done so attractive. It doesn't exclude design thinking or ethnography or UX design as well too. So one of the things that I'm working on Jorge is how does jobs to being done fit in with those other pieces of the puzzle, and even things like agile and lean.
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