Understanding consumer behaviour
5THWAVE - The Business of Coffee and Hospitality
00:00
How to Use Digital Data to Understand Customers
Hospitality is in a transitional phase when it comes to understanding who are our customers, says JP. The more rich and data that we get as operators, the better experiences we should be able to provide," he adds. "I'm super excited about what it can do for the sector, but we're at early stages"
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Transcript
