Why Programmatic Buying Dominates CTV
MarTech Podcast ™ // Marketing + Technology = Business Growth
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Understanding Supply and Demand in Programmatic Advertising
This chapter explores the function of Supply Side Platforms (SSPs) within the programmatic advertising landscape, emphasizing their impact on publishers' revenue optimization. It also contrasts SSPs with Demand Side Platforms (DSPs) and discusses how these technologies are making programmatic advertising more accessible to users with varying expertise.
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