AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
2min chapter
Why Programmatic Buying Dominates CTV
MarTech Podcast ™ // Marketing + Technology = Business Growth
Understanding Supply and Demand in Programmatic Advertising
This chapter explores the function of Supply Side Platforms (SSPs) within the programmatic advertising landscape, emphasizing their impact on publishers' revenue optimization. It also contrasts SSPs with Demand Side Platforms (DSPs) and discusses how these technologies are making programmatic advertising more accessible to users with varying expertise.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode