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5min chapter
Quelles stratégies marketing pour un environnement multi-produits en B2B ?
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Intro
Ce chapitre examine comment les entreprises multiproduits structurent leurs équipes en squads spécifiques à chaque produit. Il aborde l'encadrement des missions clés et illustre l'évolution de l'entreprise face aux nouvelles demandes du marché.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode