The Synopsis cover image

Company. Meta Platforms: From Dorm Room to Global Dominance

The Synopsis

00:00

How to Build an Ad Auction Ecosystem

Ben Thompson: The dynamics of actually accomplishing this were pretty amazing. And I think it's a really great point, the technical difficulty of actually achieving this. How do you get those advertisers? Now historically people would build up their own sales force, reach out to businesses and try to place ads. You can imagine if you're trying to then target the ad to a specific user gets even more complicated,. So they could target it to them. This is now what Facebook is creating on their own on their properties.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app