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Company. Meta Platforms: From Dorm Room to Global Dominance

The Synopsis

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The Impact of ATT on the Digital Ad Market

Drew McReynolds: We're painting the picture that investors really had in 2021 when meta brushed with its all time high of $921 billion market cap. And so let's talk about the gorilla in the digital advertising world that came in, which was ATT. He says Apple introduced a more anonymous way for advertisers to know who a user was while keeping it anonymous. Macreynolds: What ATT did is make it default basically opt out if you're not opting in and also setting a broader framework for how privacy restrictions should be handled by advertisers.

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