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The Importance of Distinguishing Yourself From the Competition
Descartes: Sometimes when we get a teaser or some information, I don't even really know what they do. And so you really have to have a call and a discussion. Once we got into that level of discussion with Tim, I'm sure the teaser was great. You know, not to fast forward too much into where this conversation may go, but at the beginning, while we knew it was a great opportunity, we probably had a gap in how we saw value. It took us a while to maybe get to the point where then it accelerated quickly.