Clearer Thinking with Spencer Greenberg cover image

Humble-bragging, counter-signalling, and impression management (with Övül Sezer)

Clearer Thinking with Spencer Greenberg

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The Power of Counter-Signaling

This chapter examines counter-signaling, where individuals intentionally break norms to express higher status, illustrated through examples like wealthy individuals in casual attire. It delves into the psychological effects of such choices on social perception, comparing human behavior to animal behaviors that similarly convey strength and competence.

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