2min chapter

Scandinavian Product Podcast cover image

#9 Understanding customers using Jobs to Be Done (JTBD) | Bob Moesta, co-creator of the JTBD framework

Scandinavian Product Podcast

CHAPTER

The Problem-Centric Approach to Product Roadmaps

This chapter discusses the shift from feature-centric roadmaps to a problem-centric approach in product planning. It emphasizes the importance of addressing core customer issues in the face of evolving technologies like AI, to avoid obsolescence in product strategies.

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