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TikTok's Lemon8 Battles Instagram (371)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
The Pros and Cons of TikTok
TikTok creators and influencers have been helping TikTok by dance, fight this battle. I think that that's starting to create a feeling of sympathy or empathy for the company. And so they're saying, okay, we've got TikTok here. We're going to have our own influencers kind of step up for us. So great. But then also we're going to diversify and create this other thing called lemonade. There's going to be something else comes out too. It's an interesting way to fight an information war. And I don't think they're losing this battle right now.
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