What Constitutes Knowledge Beyond the Content?

The right philosophy is to make it as easy for a knowledge creator to create knowledge, whereas for someone who is trying to optimize that knowledge. These are the two sets of users, the creators and the people who optimize knowledge. So you bring all of that information together, but it still has to be simple enough and actionable in some way. And so when we hear, I mean, we hear the term knowledge a lot. We hear things like knowledge management and this kind of thing.