In this chapter, the speakers discuss the importance of focusing on the benefits of a product instead of just its features when selling. They emphasize that the problem a product solves is often related to how it makes the customer feel, rather than a tangible need.
Sales skills aren't just helpful for business. They are applicable--and essential--for success in all of life. Joined by his brother, 1st Phorm President of Operations Sal Frisella, The MFCEO returns to a favorite subject. Ultimately, it's not about selling products and services. It's about selling yourself--and helping people.