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273: DocSend: A Case Study in Product-Led Growth – with Russ Heddleston

The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship

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The Biggest Growth Channel for Docxen

Sot, our biggest growth channel is the product itself. We paid a lot of attention in the early days to how people were using tocks and and how we could unblock them. Even more than that is just word of mouth so like, even to day, 60 % of our sign ups are direct people just typing in docxen dot com and they come to the product. And we definitely intentionally only built for the end user, in making it a cleaner and better product for them.

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