Apple co-founder Steve Jobs wanted full control of the iphone. He was trying to figure out how he might pursue a deal that would let apple retain control over the design of its phone. The orifices that he said earlier that's uh You actually think about orifices, it's quite a visual word, right? It's like, uh, you know those chum boxes at the end of like espn or cnn.com And they're like, oh the most frightening visuals in the world.

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