Steve Jobs and the Macos Product Matrix

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During the steve jobs era, and i still think too to today, here in 20 19, caple didn't ship a whole lot of products back then. So it was sort of a focus thing, right? But, but stev saying, look, e're ot an have that many use r otoing o have that many products, likei can put all my eggs in one basket.

In this wide-ranging conversation from April 2019, a16z’s Frank Chen sits down with Ken Kocienda, a longtime software engineer and designer at Apple from 2001 to 2017, who wrote a book about his career there, called Creative Selection.

They discuss Ken’s unconventional path from freelance photographer to software engineer at Apple, his work on many core products from Safari web browser to iPhone, iPad, and Apple Watch and features like Autocorrect, what it was like to demo new products for Steve Jobs, and more.