If you don't realize that perfectionism is affecting the way you live your life, it can exert so much control over your behavior. I've found that when you identify it and call it what it is, it really deprives it of its power. But also, i would say that embracing a spirit of experiment - which is very easy for some business owners because it's what they do -- helps lower the stakes. If you're just trying an experiment, there's no analysis paralysis, because you don't have to get it right. You just have to see what happens next.