Understanding the Power of Influence

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The host introduces Dr. Robert Chaldini, a behavioral scientist and author, and they discuss the concept of influence and the role of psychology in persuasion. They delve into the concept of perceptual contrast and how it can be used in everyday life. They also explore the levers of influence, including the principle of reciprocity and the principle of unity.

Robert Leonard chats with Dr. Robert Cialdini to discuss his book Influence, New and Expanded: The Psychology of Persuasion.

IN THIS EPISODE YOU’LL LEARN:

00:00 - Intro

02:17 - What influence is and why there is so much psychology in persuasion.

07:37 - What the levers of influence are.

27:36 - How the world of digital business is impacted by influence.

32:06 - What makes our cell phones addicting?

36:12 - How do we spot phony online reviews and why this is important?

39:49 - Why personalizing gifts increases the returns of gifts.

47:13 - Which psychological principle Coca-Cola missed that led to a disastrous marketing decision?

48:50 - Why Amazon offers to pay each of its fulfillment employees up to $5,000 if they quit?

54:56 - The question can job candidates ask at the start of an interview to increase their chance of success.

58:49 - What the unity principle of influence is.

And much, much more!

BOOKS AND RESOURCES

Join the exclusive TIP Mastermind Community to engage in meaningful stock investing discussions with Kyle and the other community members.
Robert Cialdini’s Book Influence, New and Expanded: The Psychology of Persuasion.
John Rulin’s Book Giftology.
Gary John Bishop’s book Do the Work.
Lewis Howes’ book The School of Greatness.
Scott Young’s book Ultralearning.

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