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2min chapter
The future of performance marketing with Kris Tait from Croud
Think with Google Firestarters
The Critical Role of First-Party Data in Modern Marketing Strategies
This chapter explores the critical role of first-party data in performance marketing, particularly in the context of evolving customer data privacy regulations. It emphasizes the need for brands to balance advanced data-driven approaches with traditional marketing techniques to attract new customer segments while understanding their existing audience.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode