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The Twitter DeSaster and the Surgeon General’s Social Media Warning
Pivot
The Mother of CMOs
The fastest way between a CMO and an unceremonious exit is to advertise on Twitter. "If you do something I don't like or shrill, but advertise with us and she will be blamed for it," he says of his boss at the social media site. He adds: "I might sue you if you advertise and then leave. I might threaten to sue you"
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