How to Be a Successful Founder-Led Company in a Crisis

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CEO Jonah Peretti explains why he shut down BuzzFeed news and how new user habits have forced the company to refocus. He goes deep on BuzzFeed's embrace of AI and how it's already amplifying content creation. Also explains how stock valuations can impact strategy even when you're not focused on stock prices a leader. Plus shares lessons on the risks of not taking risk.

Rapid Response with Bob Safian: If the most prestigious aspect of your business isn’t paying dividends, should you leave it in the past? BuzzFeed’s co-founder and CEO, Jonah Peretti discusses the surprising decision to shutter the Pulitzer Prize-winning BuzzFeed News, and how the company seeks to re-anchor toward the bright future of media. In his third appearance on Rapid Response, Peretti shares lessons about redefining the tool of social media, leading a private versus public business, and how to tune-out the external noise.

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