Marketing Shifts Toward High-Protein Products

Episode 2723 - Vinnie Tortorich and Chris Shaffer discuss adding protein to processed foods, GLP-1s, and how it's all "lipstick on a pig." https://vinnietortorich.com/2025/11/lipstick-on-a-pig-episode-2723 PLEASE SUPPORT OUR SPONSORS Pure Vitamin Club Pure Coffee Club NSNG® Foods VILLA CAPPELLI EAT HAPPY KITCHEN YOU CAN WATCH THIS EPISODE ON YOUTUBE - @FitnessConfidential Podcast Lipstick On A Pig Vinnie and Chris have been working hard on manufacturing challenges. (3:00) There is a change in marketing around diet. (10:00) Pop-Tarts is claiming it has a high-protein version. They review the ingredients list. (15:30) It's essential to develop the persistence to achieve the success you want. (24:00) Other junk foods, such as Doritos, add protein. But don't be fooled! Adding protein to crappy food doesn't make the crappy food "healthy." (25:00) It's just putting "lipstick on a pig"! Metabolic damage can be seen in just a few short weeks when eating ultra-processed foods. (26:30) Chris discusses a study on weight gain from consuming ultra-processed foods. (27:00) Even if a brand you have used before has clean ingredients, you need to be vigilant and keep checking the ingredients, since companies will often add things that aren't good, such as seed oils. (33:00) California has claimed it will be ridding school lunches of junk food, but it is spreading the goal out over several years. (38:00) There Are Choices GLP-1s are now available as oral medication, but do they cause the same effect as the injectable ones? (49:30) The same dose is marketed as "similar." (51:00) People who have followed and stuck to NSNG have gotten off multiple medications. Personally, Vinnie stays away from certain meds, including hormones, because he wants to avoid a recurring cancer. (53:00) There are often a lot of things you can do before you turn to meds in many cases. (55:00) Proper nutrition, exercise (especially weight training), and things like vitamin D and magnesium help! Vinnie gives an example of how he has naturally improved his testosterone levels. You have to actually push yourself beyond a certain comfort level to see and feel a difference. (1:02:30) Sarcopenia happens to everyone, but you can absolutely fight it. (1:04:00) Don't forget to sign up for the NSNG VIP group. Vinnie's video workouts will be free to all members! (1:05:00) You can get on the wait list -https://vinnietortorich.com/vip/ Also, you'll want to join as soon as it opens, because once it closes again, it will be closed indefinitely. You can book a consultation with Vinnie to get guidance on your goals. https://vinnietortorich.com/phone-consultation-2/ More News Serena has added some of her clothing suggestions and beauty product suggestions to Vinnie's Amazon Recommended Products link. Self Care, Beauty, and Grooming Products that Actually Work! Don't forget to check out Serena Scott Thomas on Days of Our Lives on the Peacock channel. "Dirty Keto" is available on Amazon! You can purchase or rent it here.https://amzn.to/4d9agj1 Please make sure to watch, rate, and review it! Eat Happy Italian, Anna's next cookbook, is available! You can go to https://eathappyitalian.com You can order it from Vinnie's Book Club. https://amzn.to/3ucIXm Anna's recipes are in her cookbooks, website, and Substack — they will spice up your day! https://annavocino.substack.com/ Don't forget you can invest in Anna's Eat Happy Kitchen through StartEngine. Details are at Eat Happy Kitchen. https://eathappykitchen.com/ PURCHASE DIRTY KETO (2024) The documentary launched in August 2024! Order it TODAY! This is Vinnie's fourth documentary in just over five years. Visit my new Documentaries HQ to find my films everywhere: https://vinnietortorich.com/documentaries Then, please share my fact-based, health-focused documentary series with your friends and family. Additionally, the more views it receives, the better it ranks, so please watch it again with a new friend! REVIEWS: Please submit your REVIEW after you watch my films. Your positive REVIEW does matter! PURCHASE BEYOND IMPOSSIBLE (2022) Visit my new Documentaries HQ to find my films everywhere: https://vinnietortorich.com/documentaries REVIEWS: Please submit your REVIEW after you watch my films. Your positive REVIEW does matter! FAT: A DOCUMENTARY 2 (2021) Visit my new Documentaries HQ to find my films everywhere: https://vinnietortorich.com/documentaries FAT: A DOCUMENTARY (2019) Visit my new Documentaries HQ to find my films everywhere: https://vinnietortorich.com/documentaries