The Customer Experience Podcast cover image

254. Embracing a Psychology-Based Sales Approach w/ Jeff Shore

The Customer Experience Podcast

CHAPTER

The Importance of Sharing a Video

The idea that there is a transfer of emotion. That's a key element. And so some being able to show up in a video, which is another layer I really appreciate, to set the tone into acknowledge you may feel some degree of vulnerability. You might even now you're not going to say these words out loud, but you can communicate as a thoughtful, empathetic expert person who's here to guide and manage the process for somebody. It is like an audit. Like you're revealing your entire financial past, good, bad, ugly, and everything in between.

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