S2 E36 - Why You Should Be Using Zero Click Content In Your Paid Media
Stacking Growth | The B2B Marketing Podcast
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Engagement Versus Impressions - What's the Difference?
The actual content itself that's getting the most click-through rate and the one that we've seen perform the best is video. So, you know, although it might seem counterintuitive, right, that this entire strategy about delivering the value in feed, expecting nothing in return, including clicks, is in fact generating more clicks. One of the other questions that we got is, do you see this approach being done at any sales led organizations with any level of success because the pushback would very likely be huge as there's fewer leads coming through. And so yes, it's probably a little bit of a, in some fashion, one step back in order to take a huge leap forward.
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