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The Ethics of Persuasion
David: I think a tricky issue here with the ethics is that most people feel like they're on the good side and if your justification is well I'm trying to persuade them to my beliefs because I'm right so of course that's ethical automatically. We are set up to get into a sort of 12 angry men scenario with other human beings and realize that we have a limited perspective and a limited amount of experiences, he says. David: One project i'm really excited about is a website we'll be launching that will help you get estimates of psychological constructs.