Episode 31: Cold outreach - love or hate?
Decoding Sales
00:00
How to Write High Quality Follow Up Emails
If it's a cold intro or cold email, it's probably low quality by default. But remember the goal for a lot of these teams is to build awareness as well. It's hard to build awareness with one to one bespoke interactions. You also do need to scale. And that means not always doing hand to hand or handwritten like handcrafted meetings.
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