The 3 Most Common Annual Planning Mistakes

Companies that have always been PLG and sold $20 a month, you know, subscriptions to B to C or small B to B. And then say, okay, now our goal for next year is we're only going to close 100k plus enterprise accounts with no proven motion about how to do that. That can break down really quickly and creates a lot of risk in the business. Building an un realistic conversion rates inside of the funnel or processes. Not completing annual planning in a timely manner. Getting this number three, what's like a pessimistic forecast for next year? So you can actually build in multiple scenarios and then have those assumptions made.