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Twittersode! How The Ownership Economy is going to change your marketing strategy
Marketing Against The Grain
Are You Going to Change the Way You Think About Marketing?
Companies in the future willbe their whole go to market is built around purpose, like, why do you exist? And so i do think that companies are going to be in a world where they have to rethink the way they think about marketing. If you think about marketing just in terms of if i can put a coin in and get three coins out, that may get harder and harder. It's govy away harder as you get whittled away on ou head, and you get Whittled Away on search totally. The ownership economy completely changes that. Now your peer has just as much bias as the salesperson, yes.
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