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4min chapter
Kodiak Cakes: Joel Clark (2020)
How I Built This with Guy Raz
Kodiak Cakes Founder Joel Clark
Kodiak Cakes co-founder Joel Clark ran into every roadblock you can think of on his way to building Kodiak cakes. The pancake mix based on his mom's recipe that he grew into a $200 million dollar brand. At one critical juncture, he launched a second business selling cookies just to keep Kodiak Cakes alive. In 2007, Joel thought he could fund the business by investing in a piece of real estate. He tried to kickstart sales by launching a product promotion but it ended up costing him thousands of dollars.
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