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427 Myths of Branding by Andy Millgan

The Marketing Book Podcast

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Branding Is Not Rocket Science

Andy Cevallos: I'm not sure how long that Andy's going to want to keep talking to me. So if you get a little bit tired of talking to me, here's what I want you to say. A brand is what a brand does. Let's jump into some of these and I don't know if we have time for all of them. Would you be even hotter over the internet hit?

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