115. How La-Z-Boy built an insights function that transformed the brand
Dig In
Transforming Insights at La-Z-Boy
This chapter explores La-Z-Boy's shift from a business-first mindset to a consumer-centric approach in their insights function. It highlights the importance of understanding emotional dimensions of comfort and the creation of an insights ecosystem to enhance customer experience.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
