Ep55 - Robert Greene: "The Laws of Human Nature"
Talks at Google
00:00
The Effective Heuristic, Effective Meaning Emotional
In economics, Daniel Kahn talks about the effective heuristic, effective meaning emotional. What determines people's decisions in economics to buy something or invest in something is not rational, is actually based on emotions. Most of us are not aware of it. We're not aware of how emotions are governing our purchases and economic behavior. This gives marketing people incredible room to manipulate us. And I ask you to think of the possibility this could be happening to you.
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