3min chapter

B2B Marketing with Dave Gerhardt cover image

#106: Why I Hired a COO for Exit Five, Welcome Dan Murphy, Stories from Working Together in B2B Marketing

B2B Marketing with Dave Gerhardt

CHAPTER

The Misconception of Being a Great Individual Contributor vs Being a Great VP in Marketing

The podcast chapter delves into the misconception that excelling as an individual contributor automatically translates to success as a vice president in marketing. The speakers share personal anecdotes, discuss the differing expectations and responsibilities of managers versus individual contributors, and emphasize the importance of adaptability and maturity in leadership roles.

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