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What Is a Story? | My 5-step brand story framework - Part 2
Storytelligent | Brand Storytelling with Bryce McNabb
The Role of the Audience in Storytelling
The audience, I naturally identifies with the main character of the film. They become our voyeuristic car that we sort of ride along this roller coaster in. It's through them that we will see the theme play out and build throughout the story. Sometimes you don't always put the customer as the focus. You do have to understand that the customer is always the audience of your communication.
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