Lulu & Georgia founder Sara Sugarman still feels like an underdog
Business of Home Podcast
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The Importance of Touch and Feel in E-Commerce
I think that there is always going to be a market for people who really want to touch and feel something before they buy. But I think that more and more customers are becoming okay with not having that. And e-commerce technology is getting better so that we can kind of describe and get that feeling without touching and feeling. So yes, in terms of the ways that we market to customers, we do that in person as well.
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