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15min chapter
$100M Business Strategies w/ Alex Hormozi
THE ED MYLETT SHOW
Core Strategies for Acquiring Customers
This chapter discusses the core four strategies for acquiring customers, which involve using customers themselves to refer others. It emphasizes the importance of having an exceptional product to encourage customer referrals. The chapter also mentions other lead generators such as affiliates, agencies, and employees, and explains how these strategies work together to generate advertising and lead to audience growth.
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