Loyalty, Lifetime Value, and Guest Relationships in the Restaurant Industry

Exploring the strategic shift from traditional loyalty programs to focusing on guest lifetime value, this chapter emphasizes the importance of targeting high-value guests and adapting business strategies accordingly. It discusses challenges in recognizing and catering to guests outside loyalty programs, touching on the executive strategies to manage labor costs and drive sales through technology. The conversation also delves into the significance of gathering and utilizing customer data in creating personalized guest experiences across restaurant brands.