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2min chapter
16 Years Of Marketing Lessons In 54 Minutes - ft. CMO Of Wix.com
Marketing Against The Grain
Finding the Balance: Navigating Brand and Performance Marketing Budgets
This chapter delves into the relationship between brand marketing and performance direct response marketing, highlighting the impact of cash flow on marketing budgets. The discussion emphasizes the need for flexibility and ongoing evaluation of metrics to effectively respond to evolving marketing opportunities.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode