The Dichotomy of Boots

"I think I witnessed that in my in my 20s with my best buddy, who was my drinking buddy at that time. And our relationship now is like we go running in the desert those mornings," he says. "We want to talk and connect and why not do it over a run, then sitting and having six or five or six pints?" The alcohol industry has spent two trillion dollars on adverts every year trying to link alcohol to fun - but most people don't see what they're getting themselves into by drinking so much. 'This is the great big social myth, the ether that keeps us all most of us drinking and trapped and stuck'