256 - Building a Brand Story with Dave Gerhardt | Demand Gen Live Expert Series
GTM Live
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When Is the Right Time for a Company to Be Thinking About This?
The story gets iterated on in real time and will evolve as the company evolves. It's an ongoing it's got to be, like, you're just always thinking of it. And i also know that when it comes to marketing, most sos only care about two things, the story and pipe line. But even at a mark beno sails for its type level, the story is never done.
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